While others suggest networking with gatekeepers, applying for grants, or chasing gallery representation, I don’t.
Not because I’m against support, but because I’m against dependency.
These routes keep you orbiting around someone else’s permission.
They ask you to wait. To fit in. To shrink. To please.
And while you fold yourself to fit into pre-designed boxes, your work loses its wildness, its rawness, its power.
Art is not a service.
You are not here to solve a problem.
You are not here to fill a gap in the market.
You are not here to satisfy demand.
This is not product design. This is creation.
Too many “Art & Business” courses simply repackage corporate marketing strategies, as if selling toothpaste and presenting a performance were the same thing. They’re not. This is a different world. With different needs. Different rhythms. Different rules.
Yes, this means we have to invent our own strategy. A new marketing vocabulary for artistic practices. Starting from scratch. Because real artistic branding isn’t about tricks or trends. It’s about authenticity.
Sincerity. Generosity. Urgency.
I graduated from ESSEC Business School and ENSAPC Contemporary Art School. I’ve walked both paths. What I offer now is not theory, not fluff, but raw, honest, artist-to-artist mentorship. Strategic. Practical. Personal. No bullshit. No buzzwords. Just what actually works.
Not to make you marketable, but to make you visible without distortion.
Not to make you palatable, but to make you undeniably present.
Let’s stop adapting. Let’s start creating.
Your terms. Your vocabulary. Your way.
Not because I’m against support, but because I’m against dependency.
These routes keep you orbiting around someone else’s permission.
They ask you to wait. To fit in. To shrink. To please.
And while you fold yourself to fit into pre-designed boxes, your work loses its wildness, its rawness, its power.
Art is not a service.
You are not here to solve a problem.
You are not here to fill a gap in the market.
You are not here to satisfy demand.
This is not product design. This is creation.
Too many “Art & Business” courses simply repackage corporate marketing strategies, as if selling toothpaste and presenting a performance were the same thing. They’re not. This is a different world. With different needs. Different rhythms. Different rules.
Yes, this means we have to invent our own strategy. A new marketing vocabulary for artistic practices. Starting from scratch. Because real artistic branding isn’t about tricks or trends. It’s about authenticity.
Sincerity. Generosity. Urgency.
I graduated from ESSEC Business School and ENSAPC Contemporary Art School. I’ve walked both paths. What I offer now is not theory, not fluff, but raw, honest, artist-to-artist mentorship. Strategic. Practical. Personal. No bullshit. No buzzwords. Just what actually works.
Not to make you marketable, but to make you visible without distortion.
Not to make you palatable, but to make you undeniably present.
Let’s stop adapting. Let’s start creating.
Your terms. Your vocabulary. Your way.
READ MORE...
Be your own revolution.
I won’t teach you how to please institutions.
I won’t teach you how to write the perfect grant.
I won’t prepare you for open calls like a good soldier in the cultural industry.
Because I don’t believe in waiting.
Because I don’t believe in asking.
Because I don’t believe in folding ourselves to fit into systems that were never made for us.
At the School of Disobedience, I don't coach you to succeed within the rules.
I guide you to write your own.
My mentoring is radical, raw, and rooted in what truly matters: authenticity, creative sovereignty, and unapologetic self-determination.
Make your own door.
No more chasing validation.
No more orbiting around someone else’s “yes.”
I shift the question from “How do I get in?” to “What do I want to build?”
You won’t wait to be chosen, you will start choosing.
Yourself.
Your path.
Your pace.
Your people.
This isn’t mindset coaching. This is a system reset.
I dismantle the survival mode that keeps you stressed and afraid.
I uninstall the program that says you must beg, please, and conform.
I replace it with presence, clarity, vision.
You’ll stop functioning as a passive artist in someone else’s economy.
You’ll become the architect of your own creative ecosystem.
One where your values lead.
One where you are not only the artist, but the initiator, the organiser, the generator of your own possibility.
Invent a model that feels like home.
No templates.
No cookie-cutter solutions.
No “one-size-fits-all” success stories.
You’ll design a structure that holds your worlds with care.
That fits your nervous system.
That allows your intuition, ambition, softness, weirdness, and depth to breathe.
Something sustainable. Strategic. Sincere.
Lead with values. Not with fear.
You won’t adapt your practice to fit the market.
You’ll shape your ecosystem to support your practice.
You’ll build a strategy that is political, poetic, and personal.
Not because it’s efficient, but because it’s true.
Self-sufficiency is not a luxury. It’s a necessity.
By the end, you won’t just have a plan.
You’ll have tools. Boundaries. Courage. Language.
You’ll know what you want, how to name it, and how to make space for it in the world.
And most importantly, you’ll no longer be waiting.
Join me.
Break the spell.
Reclaim your fire.
I won’t teach you how to please institutions.
I won’t teach you how to write the perfect grant.
I won’t prepare you for open calls like a good soldier in the cultural industry.
Because I don’t believe in waiting.
Because I don’t believe in asking.
Because I don’t believe in folding ourselves to fit into systems that were never made for us.
At the School of Disobedience, I don't coach you to succeed within the rules.
I guide you to write your own.
My mentoring is radical, raw, and rooted in what truly matters: authenticity, creative sovereignty, and unapologetic self-determination.
Make your own door.
No more chasing validation.
No more orbiting around someone else’s “yes.”
I shift the question from “How do I get in?” to “What do I want to build?”
You won’t wait to be chosen, you will start choosing.
Yourself.
Your path.
Your pace.
Your people.
This isn’t mindset coaching. This is a system reset.
I dismantle the survival mode that keeps you stressed and afraid.
I uninstall the program that says you must beg, please, and conform.
I replace it with presence, clarity, vision.
You’ll stop functioning as a passive artist in someone else’s economy.
You’ll become the architect of your own creative ecosystem.
One where your values lead.
One where you are not only the artist, but the initiator, the organiser, the generator of your own possibility.
Invent a model that feels like home.
No templates.
No cookie-cutter solutions.
No “one-size-fits-all” success stories.
You’ll design a structure that holds your worlds with care.
That fits your nervous system.
That allows your intuition, ambition, softness, weirdness, and depth to breathe.
Something sustainable. Strategic. Sincere.
Lead with values. Not with fear.
You won’t adapt your practice to fit the market.
You’ll shape your ecosystem to support your practice.
You’ll build a strategy that is political, poetic, and personal.
Not because it’s efficient, but because it’s true.
Self-sufficiency is not a luxury. It’s a necessity.
By the end, you won’t just have a plan.
You’ll have tools. Boundaries. Courage. Language.
You’ll know what you want, how to name it, and how to make space for it in the world.
And most importantly, you’ll no longer be waiting.
Join me.
Break the spell.
Reclaim your fire.
details & application
- Format: online
- Who for: The unconventional coaching program is designed for artists, dancers, performers, makers, choreographers, creatives, who are tired of traditional paths and seek radical independence in their careers. It's for those who reject dependency on external validation, gatekeepers, and traditional funding models. If you're ready to carve your own path, define your own success, and build a sustainable artistic practice on your own terms, this program is for you.
- Price for 3 Sessions: 300 €
- 1 Session: 1h of individual coaching with an additional recommended 1-3 hours of personal work.
testimonies
"I felt empowered and inspired, with a newfound confidence to explore my creative ideas." |
"My eyes have been opened, my creative block lifted, and I’m feeling inspired." |
"This course gave me the space and opportunity to experiment, pushing me to follow my intuition." |
"This masterclass was a valuable step in my artistic journey, providing a perfect balance of structure and creative freedom." |
READ MORE...
"I felt that my project had value from the beginning and it was seen by Anna, and this is the most important thing."
– Flavia A. (Italy), 2023
"I am amazed; it's still nourishing me with creative sparks every day."
– Julie B. A. (France), 2023
"The freedom, flexible approach, and flowing creativity present at the camp were truly magical and soul-touching."
– Zira G. (Russia), 2023
"What Anna is doing is magical, super important, and I have a lot of respect for her ability to create a sacred space for creation."
– Veronika W. (Austria), 2023
"During the days spent there, I experienced what it means to have someone believing in my potential—priceless."
– Rebecca R. (Italy), 2023
"Je crois que je pourrais jamais te remercier assez pour avoir créé un tel espace, vraiment, c'est la meilleure chose qui me soit arrivée cette année!"
– Lisa A. (France), 2022
"This course gave me hope that another (dance) world is possible and the determination to create in my own way. Thank you for extending my vision."
– Emma R. (France), 2022
"I took this course because I was looking for a missing part that only existed in my intuition, and I found it!
I feel so grateful to all of you."
– Lynn W. (France), 2021
"Great exercises because they are very concrete, real, and there can be no bullshit, just the truth."
– Claire D. (France), 2021
"This week changed something within me. It made me realize what great things can appear when there's care instead of competition."
– Marlene A. (Austria), 2021
your mentor
ANNA ÁDÁM
