live from your art
Are you an artist struggling to make a living from your creativity? Isn't it time for a change? Whether you're a dancer, choreographer, maker, performer, or visual artist, this practical Art & Business Masterclass will complete your artistic background with essential entrepreneurship skills necessary to navigate today's art world. We offer a step-by-step roadmap to achieve financial autonomy and artistic independence, so you don’t have to rely on open calls, grant applications, or depend on gatekeepers' tastes, jury preferences, or trends. Learn with us how to be your own boss: fast-track your success and transform your dreams into reality. Save time and avoid mistakes with our tools and guidance, designed to help you navigate your career path easily and successfully.
Career opportunities with this Masterclass:
Concrete learning outcomes:
Career opportunities with this Masterclass:
- Build and manage your own dance / theatre company
- Launch and market your courses, workshops, retreats
- Tour and promote your performances or exhibitions
- Develop and implement successful project proposals
- Create and monetize your artistic brand
Concrete learning outcomes:
- Acquire tools to create sustainable income streams from your art or dance
- Master entrepreneurship skills tailored for artists and dancers
- Develop effective marketing and branding strategies
- Learn practical steps for project management and execution
- Gain insights into self-promotion and networking techniques
Read more...
Why join our masterclass?
The process
Take the first step
Join us and transform your creative vision into a sustainable business. This Art & Business Masterclass is your solution to achieving financial autonomy and creative independence. Let's make your artistic dreams come true!
Sign up now
Don’t wait. Take proactive steps, develop a mindset that aligns with your true self, and make a sustainable living from your creativity. This is your chance to become both the artist and the entrepreneur you are meant to be.
- Unique artist-to-artist business training: Gain insights that are specifically designed for artists from artists, addressing unique industry challenges and sharing insider tricks and how-tos often overlooked.
- Be your own boss: Stop relying on open calls, gatekeepers, and funding uncertainties. Learn how to create your own opportunities.
- Real solutions: Based on my personal experience of living from my art, this masterclass offers practical and doable strategies—not empty words or unrealistic advice.
- Financial autonomy: Equip yourself with the tools and guidance needed to navigate your career path easily and successfully.
The process
- Unlearning & Relearning: Challenge the stereotypes and preconceived notions that hold you back as an artist and entrepreneur.
- Empowerment: See yourself as capable and open up to new visions, perspectives, and mindsets.
- Transformation: Acquire new skills, competencies, and processes to make your artistic dreams a reality.
Take the first step
Join us and transform your creative vision into a sustainable business. This Art & Business Masterclass is your solution to achieving financial autonomy and creative independence. Let's make your artistic dreams come true!
Sign up now
Don’t wait. Take proactive steps, develop a mindset that aligns with your true self, and make a sustainable living from your creativity. This is your chance to become both the artist and the entrepreneur you are meant to be.
quick facts
- Course title: Art & Business Masterclass: Creative & Cultural Entrepreneurship
- Structure: 10 modules
- Dates: Nov. 16-17, Dec. 14-15, Jan. 18-19, Feb. 15-16, March 29-30
- Hour: 9:00-11:00 AM (CET)
- Format: Live Online (2h course + 1-3h personal work) / Module
- Application deadline: Ongoing
- Language: English
- Price: 950 €
modules
Module 1 (Nov. 16): MINDSET - Break free from preconceptions
Module 2 (Nov. 17): VISION - Define your unique offer
Module 3 (Dec. 14): LEADERSHIP - Discover your own leadership style
Module 4 (Dec. 15): FINANCE - Build an ethical economic model
Module 5 (Jan. 18): MARKETING - Develop authentic brand communication
Module 6 (Jan.19): AUDIENCE DEVELOPMENT - Engage your community
Module 7 (Feb. 15): SOCIAL MEDIA & ONLINE PRESENCE - Master social media
Module 8 (Feb. 16): NETWORKING & PARTNERSHIP - Network creatively
Module 9 (March 29): PRESS & MEDIA - Boost visibility through media
Module 10 (March 30): MY EXPERIENCE - Mastering mistakes: Lessons from 20 years
Module 2 (Nov. 17): VISION - Define your unique offer
Module 3 (Dec. 14): LEADERSHIP - Discover your own leadership style
Module 4 (Dec. 15): FINANCE - Build an ethical economic model
Module 5 (Jan. 18): MARKETING - Develop authentic brand communication
Module 6 (Jan.19): AUDIENCE DEVELOPMENT - Engage your community
Module 7 (Feb. 15): SOCIAL MEDIA & ONLINE PRESENCE - Master social media
Module 8 (Feb. 16): NETWORKING & PARTNERSHIP - Network creatively
Module 9 (March 29): PRESS & MEDIA - Boost visibility through media
Module 10 (March 30): MY EXPERIENCE - Mastering mistakes: Lessons from 20 years
MODULE DETAILS...
Module 1: MINDSET
November 16
Objective: Get rid of preconceptions, get out of the box others imprisoned you in. Challenge the stereotypes that hold you back and gain confidence through discussions, case studies, and practical tools.
We will explore how imprisoning artists in the role of the "unable" serves many interests and how disqualifying artists has become a norm, even part of the academic and canonized discourse (think Baudelaire's poor dandy artist figure). We will discuss strategies to overcome this toxic and manipulative narrative, empowering you to feel stronger and more confident. Expect discussions, case studies, role plays, and practical tools.
Module 2: VISION
November 17
Objective: Understand your uniqueness and define your offer. Identify your strengths, articulate your artistic vision, and craft a compelling narrative that sets you apart.
This module helps you identify and articulate your unique artistic vision and value proposition. Through self-assessment tools, creative exercises, and peer feedback, you'll uncover your distinct strengths, passions, and potential. We'll guide you in defining your "offer"—the unique combination of skills, services, and products that you bring to the market. You'll learn to craft a compelling narrative around your work, making it clear why audiences and clients should choose you. This process is about dreaming big and setting a solid foundation for your artistic identity and business.
November 16
Objective: Get rid of preconceptions, get out of the box others imprisoned you in. Challenge the stereotypes that hold you back and gain confidence through discussions, case studies, and practical tools.
We will explore how imprisoning artists in the role of the "unable" serves many interests and how disqualifying artists has become a norm, even part of the academic and canonized discourse (think Baudelaire's poor dandy artist figure). We will discuss strategies to overcome this toxic and manipulative narrative, empowering you to feel stronger and more confident. Expect discussions, case studies, role plays, and practical tools.
Module 2: VISION
November 17
Objective: Understand your uniqueness and define your offer. Identify your strengths, articulate your artistic vision, and craft a compelling narrative that sets you apart.
This module helps you identify and articulate your unique artistic vision and value proposition. Through self-assessment tools, creative exercises, and peer feedback, you'll uncover your distinct strengths, passions, and potential. We'll guide you in defining your "offer"—the unique combination of skills, services, and products that you bring to the market. You'll learn to craft a compelling narrative around your work, making it clear why audiences and clients should choose you. This process is about dreaming big and setting a solid foundation for your artistic identity and business.
Module 3: LEADERSHIP
December 14
Objective: Find your leadership style: practice being the boss. Explore leadership styles, develop essential skills, and embrace your role as a leader in your artistic and creative ventures.
In this module, you will explore different leadership styles and identify the one that resonates most with you. Through interactive workshops, leadership assessments, and real-world scenarios, you'll practice leading projects, teams, and collaborations. You'll develop essential leadership skills such as decision-making, delegation, and motivational techniques. This step is about embracing your role as a leader, gaining confidence in your abilities, and learning to inspire and guide others effectively. We'll also cover how to balance creative freedom with the responsibilities of leadership.
Module 4: FINANCE
December 15
Objective: Create an appropriate and ethical economic model for your offer. Design a business model that aligns with your values, ensuring financial independence and sustainability.
Money should not be a taboo. In this module, you'll learn to design an economic model that aligns with your values and artistic vision. We'll explore various business models, from freelancing and consulting to launching products and services. You'll learn to set fair prices, manage cash flow, and plan for sustainability without relying on open calls and fundraising. This step focuses on building financial independence and creating a business framework that supports your long-term goals. Ethical considerations and sustainable practices will be integral to this process, ensuring your business respects both people and the planet.
December 14
Objective: Find your leadership style: practice being the boss. Explore leadership styles, develop essential skills, and embrace your role as a leader in your artistic and creative ventures.
In this module, you will explore different leadership styles and identify the one that resonates most with you. Through interactive workshops, leadership assessments, and real-world scenarios, you'll practice leading projects, teams, and collaborations. You'll develop essential leadership skills such as decision-making, delegation, and motivational techniques. This step is about embracing your role as a leader, gaining confidence in your abilities, and learning to inspire and guide others effectively. We'll also cover how to balance creative freedom with the responsibilities of leadership.
Module 4: FINANCE
December 15
Objective: Create an appropriate and ethical economic model for your offer. Design a business model that aligns with your values, ensuring financial independence and sustainability.
Money should not be a taboo. In this module, you'll learn to design an economic model that aligns with your values and artistic vision. We'll explore various business models, from freelancing and consulting to launching products and services. You'll learn to set fair prices, manage cash flow, and plan for sustainability without relying on open calls and fundraising. This step focuses on building financial independence and creating a business framework that supports your long-term goals. Ethical considerations and sustainable practices will be integral to this process, ensuring your business respects both people and the planet.
Module 5: MARKETING
January 18
Objective: Replace communication with dialogue: crafting an honest and authentic brand identity and communication strategy. Build trust with your audience through genuine, interactive communication.
Effective communication is key to building trust and engagement with your audience. This module will teach you to develop a brand identity that is genuine and reflective of your values. You'll learn to craft messages that resonate, using storytelling techniques to connect emotionally with your audience. We'll cover various communication channels, including social media, newsletters, and public relations, emphasizing dialogue over one-way communication. You'll develop a strategy that encourages interaction and builds a loyal community around your work.
Module 6: AUDIENCE DEVELOPMENT
January 19
Objective: Find your people: audience development and community engagement. Identify and connect with your target audience, fostering a supportive community around your work.
Building a dedicated audience and engaging with your community are crucial for sustained success. In this module, you'll learn to identify and reach your target audience. We'll explore audience segmentation, engagement strategies, and community-building techniques. You'll develop skills in creating engaging content, hosting events, and fostering meaningful connections. This step focuses on growing your network, increasing visibility, and building a supportive community that champions your work.
January 18
Objective: Replace communication with dialogue: crafting an honest and authentic brand identity and communication strategy. Build trust with your audience through genuine, interactive communication.
Effective communication is key to building trust and engagement with your audience. This module will teach you to develop a brand identity that is genuine and reflective of your values. You'll learn to craft messages that resonate, using storytelling techniques to connect emotionally with your audience. We'll cover various communication channels, including social media, newsletters, and public relations, emphasizing dialogue over one-way communication. You'll develop a strategy that encourages interaction and builds a loyal community around your work.
Module 6: AUDIENCE DEVELOPMENT
January 19
Objective: Find your people: audience development and community engagement. Identify and connect with your target audience, fostering a supportive community around your work.
Building a dedicated audience and engaging with your community are crucial for sustained success. In this module, you'll learn to identify and reach your target audience. We'll explore audience segmentation, engagement strategies, and community-building techniques. You'll develop skills in creating engaging content, hosting events, and fostering meaningful connections. This step focuses on growing your network, increasing visibility, and building a supportive community that champions your work.
Module 7: SOCIAL MEDIA & ONLINE PRESENCE
February 15
Objective: Online, not like others: use social media; don't be used by it. Create authentic content and develop a social media strategy that aligns with your values, avoiding common pitfalls.
Social media can be a powerful tool if used strategically. This module will teach you to navigate social media platforms effectively, creating content that stands out and engages your audience. You'll learn to develop a social media strategy that aligns with your goals and values, avoiding the pitfalls of comparison and overuse. We'll cover content creation, platform-specific strategies, analytics, and time management, ensuring that social media supports your business rather than overwhelming it.
Module 8: NETWORKING & PARTNERSHIP
February 16
Objective: Partnership and networking in non-conventional ways. Build authentic, mutually beneficial relationships through creative networking strategies.
Networking doesn't have to be daunting or conventional. This module explores creative and unconventional ways to build partnerships and expand your network. You'll learn to identify potential collaborators, approach them effectively, and create mutually beneficial relationships. We'll cover networking events, online communities, and collaborative projects, emphasizing the importance of authenticity and shared values. This step is about building a network that supports and enriches your artistic and business endeavors.
February 15
Objective: Online, not like others: use social media; don't be used by it. Create authentic content and develop a social media strategy that aligns with your values, avoiding common pitfalls.
Social media can be a powerful tool if used strategically. This module will teach you to navigate social media platforms effectively, creating content that stands out and engages your audience. You'll learn to develop a social media strategy that aligns with your goals and values, avoiding the pitfalls of comparison and overuse. We'll cover content creation, platform-specific strategies, analytics, and time management, ensuring that social media supports your business rather than overwhelming it.
Module 8: NETWORKING & PARTNERSHIP
February 16
Objective: Partnership and networking in non-conventional ways. Build authentic, mutually beneficial relationships through creative networking strategies.
Networking doesn't have to be daunting or conventional. This module explores creative and unconventional ways to build partnerships and expand your network. You'll learn to identify potential collaborators, approach them effectively, and create mutually beneficial relationships. We'll cover networking events, online communities, and collaborative projects, emphasizing the importance of authenticity and shared values. This step is about building a network that supports and enriches your artistic and business endeavors.
Module 9: PRESS & MEDIA
March 29
Objective: Use media to boost your visibility and credibility. Learn to approach the press, craft compelling stories, and handle media appearances effectively.
Getting media coverage can significantly boost your visibility and credibility. This module will teach you how to approach the press, craft compelling press releases, and pitch your story to journalists. You'll learn to identify newsworthy aspects of your work, build relationships with media professionals, and leverage press coverage to reach a wider audience. We'll also cover how to handle interviews and media appearances, ensuring you present your best self to the public.
Module 10: MY EXPERIENCE
March 30
Objective: Mistakes to avoid from my past 20 years of experience. Gain insights from my journey and avoid common pitfalls in your entrepreneurial path, ensuring a solid foundation for your creative enterprise.
Learn from my journey and avoid common pitfalls in your entrepreneurial path. In this final module, I will share personal anecdotes and lessons learned from two decades of experience in the arts and business. We'll discuss mistakes related to business planning, financial management, partnerships, and personal well-being. This module is about reflecting on your journey, solidifying your learnings, and preparing for future challenges. You'll leave with a comprehensive understanding of what to do—and what not to do—as you continue to build your creative enterprise.
March 29
Objective: Use media to boost your visibility and credibility. Learn to approach the press, craft compelling stories, and handle media appearances effectively.
Getting media coverage can significantly boost your visibility and credibility. This module will teach you how to approach the press, craft compelling press releases, and pitch your story to journalists. You'll learn to identify newsworthy aspects of your work, build relationships with media professionals, and leverage press coverage to reach a wider audience. We'll also cover how to handle interviews and media appearances, ensuring you present your best self to the public.
Module 10: MY EXPERIENCE
March 30
Objective: Mistakes to avoid from my past 20 years of experience. Gain insights from my journey and avoid common pitfalls in your entrepreneurial path, ensuring a solid foundation for your creative enterprise.
Learn from my journey and avoid common pitfalls in your entrepreneurial path. In this final module, I will share personal anecdotes and lessons learned from two decades of experience in the arts and business. We'll discuss mistakes related to business planning, financial management, partnerships, and personal well-being. This module is about reflecting on your journey, solidifying your learnings, and preparing for future challenges. You'll leave with a comprehensive understanding of what to do—and what not to do—as you continue to build your creative enterprise.
Join us in this transformative journey to reclaim your agency, build your creative vision, and achieve financial independence.
Embrace your uniqueness, develop your leadership skills, and create a sustainable and ethical economic model for your artistic project.
Together, we'll turn your dreams into reality. Apply now and take the first step towards your empowered artistic future.
Embrace your uniqueness, develop your leadership skills, and create a sustainable and ethical economic model for your artistic project.
Together, we'll turn your dreams into reality. Apply now and take the first step towards your empowered artistic future.
testimonies
"I felt empowered and inspired, with a newfound confidence to explore my creative ideas." |
"My eyes have been opened, my creative block lifted, and I’m feeling inspired." |
"This course gave me the space and opportunity to experiment, pushing me to follow my intuition." |
"This masterclass was a valuable step in my artistic journey, providing a perfect balance of structure and creative freedom." |
READ MORE...
"I felt that my project had value from the beginning and it was seen by Anna, and this is the most important thing."
– Flavia A. (Italy), 2023
"I am amazed; it's still nourishing me with creative sparks every day."
– Julie B. A. (France), 2023
"The freedom, flexible approach, and flowing creativity present at the camp were truly magical and soul-touching."
– Zira G. (Russia), 2023
"What Anna is doing is magical, super important, and I have a lot of respect for her ability to create a sacred space for creation."
– Veronika W. (Austria), 2023
"During the days spent there, I experienced what it means to have someone believing in my potential—priceless."
– Rebecca R. (Italy), 2023
"Je crois que je pourrais jamais te remercier assez pour avoir créé un tel espace, vraiment, c'est la meilleure chose qui me soit arrivée cette année!"
– Lisa A. (France), 2022
"This course gave me hope that another (dance) world is possible and the determination to create in my own way. Thank you for extending my vision."
– Emma R. (France), 2022
"I took this course because I was looking for a missing part that only existed in my intuition, and I found it!
I feel so grateful to all of you."
– Lynn W. (France), 2021
"Great exercises because they are very concrete, real, and there can be no bullshit, just the truth."
– Claire D. (France), 2021
"This week changed something within me. It made me realize what great things can appear when there's care instead of competition."
– Marlene A. (Austria), 2021
selection process
- Online application submission
- Interview: Shortlisted candidates will have a video call with the founder of the school. This is an excellent opportunity to present yourself, your professional projects, and your career objectives.
- Creative Exercise: Shortlisted candidates will respond to a creative prompt in either Performance or Creative Writing. They will have one week to submit their proposition. This exercise offers a beautiful opportunity to engage with our learning materials and pedagogic tools in a hands-on experience.
- Final Selection: Candidates will receive a decision within 2 weeks after submission.